It appears that marketing types have set up a blog supposedly by Cillit Bang adman, Barry Scott. (it appears “Barry Scott” is meant to be a little-known celebrity who, in an in ironic post-modern twist etc. is himself a media creation, and is played by an actor).
In taking advantage of the latest viral web-marketing fashion, they’re spamming as him all over other weblogs, therefore trying to get search engine kudos (slang: ‘Googlejuice’) and therefore spread the brand.
Unfortunately, one of these involved false sympathy on a post about a well-known blogger’s first contact with his father in 28 years. Which ended up backfiring badly. More here.
This is a shame, as Cillit Bang had a lot of low-budget cool going for it before – a bit like an advert version of Plan 9 from Outer Space. The thought that marketing types have [expletive deleted] all over it immediately saps a lot of the amiable goodwill right out.